Effectiveness Of Political Lawn Signs

Millions of dollars are spent each election cycle on political lawn signs lenoir says.

Effectiveness of political lawn signs.

Each election season political lawn signs dot neighborhoods nationwide. That s one of the key conclusions drawn by brandon lenoir a professor of political science and political communication at high point university in north carolina based on a study he co authored about the effectiveness of political lawn signs. Surprisingly enough they are effective to the point where they can help a candidate by a little more than a percentage point. The cost per sign to purchase 2 000 full color double sided yard signs from the website dirt cheap signs a price that includes metal h stakes to embed the signs into the ground.

Long regarded as a way to increase the name recognition of a given candidate the use of lawn signs as a campaign tactic more than doubled between 1984 and 2008 according to a 2013 study published in political behavior each year many local news reports chronicle the use and abuse of this relatively inexpensive. Think of them as political mushrooms popping up on yards and street corners across the country every campaign season.